For this project, I did research to define the problems, followed by working on the whole design process. I worked on all aspects of visual design. I conducted real-time background research to produce a meaningful product.
This is a personal project that took me 12 weeks to complete.
Serve the user is a space that combines art and fashion. We believe our art pieces do not only belong on your walls but on you as well.
Design an online gallery that will display our art pieces for sale.
The online gallery will display our art pieces and offer users the opportunity to own our unique product.
5 steps of design thinking process.
I began by determining the problem I was trying to solve for users. The first step was to EMPATHIZE through research by defining the executive intent and target audience. I conducted a few user interviews for insight into online shopping fashion.
After this initial research, I aimed to DEFINE the problem by interpreting my research and findings into personas and empathy maps.
The next step was to IDEATE potential solutions through the user journey map, user flow diagram, and information architecture.
The next step was PROTOTYPING the design's key flow and functionalities including constructing various stages of wireframes (low, medium, and high fidelity ) to get an idea of how the app would look whiles transitioning into the visual design and final screens using Figma.
I then TESTED the designs to validate usability, identify pain points, and any additional feedback that could help further improve my design.
To build a unique product, I needed to understand how the current products are addressing users' needs, and to identify areas of potential growth. I began with an audit of the competitor's apps and online stores,
Strength:
Strength:
Weakness:
Weakness:
With a deeper understanding of the available options on the market for users, I turned my focus toward empathizing with users as I conducted live interviews of individuals from a wide range of backgrounds of the age group 18-35. Understanding and prioritizing the real-life values and behaviors of the user is foundational to good UX design.
To draft relevant questions, I needed to understand the factors that inform fashion decisions among the various target audience.
Material Quality
Relevant Size Guide
Pricing
A platform that combines art and fashion, by creating unique art pieces, where customers can purchase art and clothes
After designing the lo-wireframes, I made a prototype to test on a couple of users. I use my research plan that outlines the research goals, enlisted questions, KPIs, methodology, information about participants, and scripts with tasks to complete.
Insight identification
A neat color palette with the right font is crucial to create a user-friendly yet elegant design.
The colors of the design are inspired by the color of meat–red, and the process of making steak. Represented by two shades of black.
